Since people have clearly come undone from Rihanna's ability to not take a break from music, her handlers over at Def Jam have opted to release Pour It Up, the unhookiest track off her Unapologetic album as the next single. If you've been paying attention to the label's favorite field slave and the Unapologetic promo trail as of late, every magazine cover, music video and celebrity outing has featured the overexposed singer practically naked, and I have a feeling the music video for this song will feature RiRi haning out with her girls throwing dollar bills at a bunch of out of shape strippers (or man-looking chicks that look like Joceline Hernandez from Love & Hip Hop Atlanta). Instead of shoving RiRi back in the studio to work on new music and another collaboration with Chris Brown, why didn't they decide to capitalize on their reconciliation by releasing Nobody's Business or even the dubsteppy Jump, the latter which fans and critics agree (next to Diamonds) is the best single-ready track off the album.
It just goes to show that her label isn't even hiding the fact that Rihanna is nothing more than a singles artist and a go-to hook girl who's only purpose is to make her label enough money until the listening public gets tired of her.
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