Out of all the South American countries, it is common knowledge that Argentina is the most gay friendly of the bunch. So it should come as no surprise that they will be launching their very own gay network called Friendly Mundo (translation: Friendly World). While the station will piggyback off of another channel to begin, the network plans to have Friendly Mundo provide 24/7 content with programming included from Europe and the United States.
For the first three months of it’s inception, the channel will broadcast three hours of domestically made programming. These 30 minute or 10 minute segmented shows include:
•Friendly Rewards (Tourism)
•Lovers (Lifestyle)
•Top Taste (Cuisine)
•Vaguardians (Art)
•Night Runner (Going Out
•Look Book (Fashion)
•Weekend Call (Entertainment/Culture)
Cablevisión which is the largest pay-TV company in Argentina, will pick up the channel available on channel 90 for digital subscribers (from 11 PM) and channel 78 for analogue viewers (from 12 midnight). Guillermo Carpintero, marketing manager of Friendly Mundo, said: “Buenos Aires is synonym for culture and variety – a friendly city. Argentina is a friendly country. Latin America knows that, which is why this new channel will be received with great expectation in a range of markets. The channel will also be available in HD (high definition) and has already received multiple commercial requests. Now if only we can get something of this caliber in America.
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