Just in time for New York Fashion Week (which kicked off yesterday at Lincoln Center), Rihanna showed off her new blond do as the new model for an Armani Jeans campaign. The singer, who is also working on the follow-up to her 2010 smash LOUD (and I'm sure will be taking in a few shows) also has endorsement deals with Nivea Skincare and Vita Coco coconut water. Talk about the Bajan beauty gettin' her money up!
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