Beyonce has been everywhere this week promoting her new album, stopping by Glastonbury, X Factor in France, a special airing on MTV and BET tonight called "The Year of 4" and gearing up for a live performance on GMA tomorrow. Well the estimated numbers have come in for her new album 4, and while she will debut at #1 with 200-275 copies of her new album sold.
While those are big numbers in this era of illegal downloading, it's not big if you're Beyonce. It also helped that she didn't really have stiff competition, with Limp Bizkit, Selena Gomez, David Cook all releasing records this week.
Columbia, who it was rumored to be worried that her album will flop has put plenty of money into making sure this turd sells like hot cakes. Bey's longtime label just confirmed that they will promote the new album for the next 18 months with countless music video releases and extensive touring.
“The main concentration for the next few months is to get this record working everywhere,” Stringer says. “She’s well versed in being a global artists. The touring plan is extensive. The promo plan is extensive. We also know we’re going to put out a lot of singles and…shoot a lot of videos from the record. There’s enough positive information that we think we can work the record for another 18 months, and hopefully over that period we’ll all be proved right that this is an important record and a commercially successful record.”
Now that the numbers are in, let's see (just like I said about Gaga's lackluster sophomore album) if she can sustain those numbers. Bey does have a couple of hot songs on the new album, but I don't see how it's possible they can milk this album for 18 months when as a whole the CD is uneven. I can't stand Run The World, but she sells it every time when she hits the stage, so I have a feeling Columbia will use Bey's live performances of the lackluster tracks to sell the music.
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