After releasing all of his music with major label Interscope Records for the past 15 years, shock rocker Marilyn Manson has opted to go the independent route. Manson just signed a deal with Cooking Vinyl, which beat out an international array of indie and major labels to work with the star.
The UK-based label has joined forces with Manson to form a new label, Hell, etc., which will deliver Manson’s forthcoming new album which will drop in 2011. The singer will create and mix the album while Cooking Vinyl will be on the hook for worldwide distribution, marketing and promotion.
“We will always be our worst audience, until we stop being an audience and start being an artist,” Manson said in a statement. “Any art is flesh and blood, no matter how you perform, decorate or display it. But we all want the passionate horror of that blood. And blood is what I am here to bring.”
I cannot wait for this album to come out, because it reunites Manson with longtime collaborator Twiggy Ramirez, who are like the Timbaland and Missy Elliott of the goth-metal world. The music's not the same without these two working together, and eight years is a long time to be separated from one another. Ramirez (aka Jeordie White) recently said that the album will take Manson’s music in a punk rock direction.
This is what labels should do. Support talent and musicians who put out quality music and just handle the marketing and promotion. With tour sales and merchandise, you will make the money back. Unfortunately, corporate greed is what's quickly killing off the music industry. Do like Robyn and Manson and go independent. That way you'll have a say-so in the creativity of your music.
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