The more I hear about her upcoming album, the more I cannot wait to get my hands on Swedish Pop singer Robyn's three-part album. Yesterday I premiered her three-part Swedish TV interview where she previewed a couple of tracks from the cd, and now she's dropped a brand new single called “Fembot” on us and, like all the songs she's previewed it does not disappoint. She also opened up about everything related to her new project.
On not being pretentious:
It’s really important for me to not take this whole thing too seriously. It’s pop music, you know? It’s entertainment and at the same time it has to mean something to me. I like dealing with that balance. That’s what inspires and fascinates me about what I do. It’s a challenge to be a part of the record industry even though it’s so fucked up. I feel like making music for ten people in a secluded part of the music world is maybe not as big of a challenge.
On releasing her album in three parts:
I started thinking of alternative ways to work and make music. Everything is up in the air with the music industry at the moment and there’s no reason why you shouldn’t be able to do things differently– especially if you have your own label like me.
…these releases are not EPs. They’re albums with enough songs to make them feel like real bodies of work. They are shorter than usual, but still closer to ten songs than five.
Some songs are nice to release when they still feel fresh. Why release so many at once? It doesn’t make sense to me. And a lot of people don’t even have time to listen to albums anymore.
On doing more dance music:
I’ve been on the road for almost three years in a row and I’ve been exposed to a lot of club culture all over the world. Not only in Europe but also in America, where something is changing– you guys have festivals again and there’s a community of people that are really connecting with types of music they probably wouldn’t have been exposed to before.
I went back to a lot of things I grew up with, like Technotronic and early acid music. I like a lot of the minimal stuff that’s out now like Booka Shade and Gui Boratto, too, even though it’s a lot slicker than stuff from the 80s or the 90s. And I’ve been listening to Giorgio Moroder and early Prince records where he was doing a lot of disco-sounding music. I feel like the dance world is like the last genre to be really be exploited or commercialized in the right way. It’s really going to have its time now and not just be looked upon as kitsch.
I totally agree. This is why I love Robyn. She stepped away from the cheesiness of bubblegum pop and decided to play by her own rules, releasing the best album of her career in process (her last album Robyn). Now she's using some of the same influeces that I grew up with and admired like early dirty Prince (back when he was singing about 'head') and I lived for Georgio Moroder's production. He would be one producer I would love to work with one day. I think the reason dance music hasn't done well here is because it's not a genre taken seriously. I think if done right, and you take all the best parts of dance and make it your own, it can finally get the respect it deserves. I just hope it doesn't suffer the same fate as disco once white people got their hands on it, removed all the soul and guts and caused post disco folk to burn all their records. I also hope that all the people jumping on the dance bandwagon learn soon enough that dance music goes beyond RedOne and David Guetta!
Check out “Fembot” below. As I have said before Robyn’s first of three albums will be released in June.
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