While American anti-smoker campaigns feel they are grabbing everyone's attention by their preachy, lie dead-in-the-street campaigns, the French have found a unique way to be controversial. In the following pictures it shows young people on their knees with a cigarette dangling rfrom their mouth simulating oral sex to 'The Man.' Here is what the campaign manager had to say about the ads:
" 'The campaign is to convince young people that smoking is instead 'an act of naïveté and submission. We can’t be tepid on this subject, we have to hit hard. We are working against years of myth on the basis of films and stars, and we fight against this with zero euros.' But the reaction on the Web site of Droits des non-fumeurs has been mixed. One comment read: 'The campaign trivializes sexual abuse — worse, it implies guilt on the part of the abused.'"
No comments:
Post a Comment