Ever wonder exactly goes into record deals? Well let’s take you inside buzz-king Drake and his new deal with Aspire/Young Money/Cash Money (distributed by Universal). Even with a $2 million dollar advance, Drake will retain the publishing rights to his music (big deal) plus only gives up around 25% of his music sales revenue to the label as a “Distribution fee,” according to his managers. This is a major thing as most new artists sign “360″ deals in which they share all of their revenue from touring, merchandise and of course their music with the label. Drake was able to pull off such a lucrative deal due to the major buzz he has. No matter what you look at, be it YouTube, radio airplay or even ring-tone downloads, Drake’s “Best I Ever Had” [watch here] song has been a huge hit. Drake’s managers (who own Aspire, the label he is signed to) consist of the Hip Hop Since 1978 team including Cortez Bryant, Lil Wayne’s manager. “They have given me one of the greatest situations in hip-hop,” Drake, 22, said of his team. “The record company doesn’t have any ownership of Drake,” Bryant said. “The label does not have participation on profits. They don’t have ownership of his masters. We control his entire career. Those deals don’t happen anymore.”
All I know is that Drake needs to hurry up and put out a cd before the buzz wears off the hype surrounding him. If you're trying to market him to the microwave society of kids who consume music these days, you need to have something out immediately. Otherwise, he may be forgotten like Asher Roth who the industry took forever to release his music.
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