...You jump into the liquor business. 50 Cent and Busta Rhymes not only have music coming out this year, but also lines of liquor. A recent deal between the rappers management company, Viloator Management, and Drinks Americas will have the rappers market a Leyrat Cognac and Sparkling Vodka brands. Drinks Americas previously signed a deal with Dr Dre to help develop and market a series of premium alcolhol and non-alcoholic beverages, marking the first equal partnership between a music and beverage company. In August, Drinks Americas revealed it would introduce Dr. Dre’s Aftermath Cognac plus a sparkling vodka around the release of Dr Dre’s highly anticipated Detox album.
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