We all know that music videos aren’t played anymore on MTV, and BET is up to it's neck in coonery and bafoonery. Reality shows have become the main programming these “music” channels feature because they're cheap and mindless. Now the legendary rap label, Def Jam, wants to jump on the television and movie bandwagon. Def Jam recently put Rihanna’s single “Disturbia” in movie theatres as a way to preview and promote her new album.
Jeff Straughn, Def Jam’s VP of strategic marketing, told Billboard “We could put a Young Jeezy [video] in front of a movie like The Dark Knight or some other R-rated or urban leaning movie,” continuing “Then we might put Duffy in front of an Indiana Jones and the Kingdom of the Crystal Skull. Ultimately we want to take a variety of content and sprinkle it across the right screens.”
Straughn finished up by saying “It doesn’t just end with movies,” he said. “There are other venues on the sports league side that in the next year you may be hearing about us doing business with, things that make a lot of sense and build more on what we’re doing now.”
I think that is a good idea. To be honest, I'd rather watch music videos in the theater while I wait for the movie to start instead of those endless commercials and retarded trivia questions. That had to be hot for those who got to witness Rihanna's "Disturbia" video on the big screen.
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