They better bring the drama next season!
According to the Wall Street Journal, the home of Gossip Girl, the CW network is tanking.
The CBS/Time Warner co-venture lost 28% of its target audience of 18 to 34 year olds so far this season.
And, its ratings during this month's "sweeps" period — the all-important measure upon which future advertising rates are set — are down about 22%.
According to an insider, if things don't turn around dramatically one of the big partners is going to walk away.
The WSJ also points out that part of CW's problem is that the demo its targeting spends a lot of its leisure time on the internet. Good for us!
And, the Writer's Strike probably hastened the departure of the demo from traditional TV to the net.
I have some advice for the suits? How about taking it back to the days when the WB was unstoppable. You had a variety of shows on your roster like Buffy the Vampire Slayer, Angel, Felicity etc. Your line-up is kinda weak this year. It's filled with too many shows targeted for women (and some of you gays) like America's Next Top Model, Farmer Wants a Wife, Beauty & The Geek, and Gossip Girl. If you want viewers for your channel, you gotta bring the variety. Maybe the CW can use some young fresh blood at their network. bring the sci-fi, the dramedies, the action, and the horror. Maybe a teen mystery would help. i got a few ideas you can develop for your network. Holla at me. I could use a job.
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