Lifetime is getting a facelift, and it's about time!
Aside from stealing away acquiring Project Runway, the network will now premiere a new spinoff from P.R.
The show will be called Models of the Runway and will consist of 30 minute episodes and begin airing once (if) Project Runway switches over.
Bravo is currently set to air its fifth season of the show starting in July and is currently trying to legally contest the move.
And, continuing with the "reality" specials, Lifetime will also be airing Project Pygmalion, to find the next My Fair Lady. The show will consist of 10 contestants who will be trained and coached "by a team of people who will help them attain their potential."
So it's sort of like Extreme Makeover, just minus the surgeries?
CEO Andrea Wong says, "We haven't in the past been known for reality TV, and this makes us a destination. The goal is to have strength in every genre." In other words no one is watching those old tired "movie of the weeks" they continue to show. Time to make some coin!
The network is trying to appeal to a much younger crowd than it usually targets, which should help with the ratings and advertising dollars. Up until now, people usually associate Lifetime with stories of abused women. And the Golden Girls! But they are now leaving the network.
Lifetime is also working on two sitcom pilots, and hopes to keep one, along with developing seven new dramas. One, titled Trump Tower, will feature Donald Trump as the narrator and is being described as a Desperate Housewives style of soap.
More than likely, his voice will put us to sleep in the first 5 minutes.
The network will also produce 40 movies next year. Let's hope all these new changes help out.
On the potential network change, Tim Gunn has said, "If anything, our viewership will increase because we're on Lifetime," he says. "If you love the show, it's only a matter of pushing another button."
Only time will tell if this all becomes a reality. Until then, we'll just have to wait and see.
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